Consumers soon will have the option of verifying their credit
card purchases by entering a personal identification number on a
keypad instead of signing their name.
The change, intended to speed up retail queues and decrease
fraud, will be available nationally for all Visa, MasterCard,
American Express and Diners Club credit cards from June 4.
The move puts credit cards with a magnetic stripe on equal
footing with Eftpos cards, says Simon Greig, project manager with
Phoenix Consulting, which has overseen the transition.
After New Zealand, he says, Australia is believed to be only the
second country to implement the technology. Elsewhere, credit cards
require the added information carried in a computer chip to save
customers the time and effort of signing transactions slips.
Greig says it has taken about a year to co-ordinate the various
providers. "It's probably the first occasion that all of the
[credit card] schemes have offered the same service at the same
time."
Buyers still will be able to sign for purchases if they wish.
However, one key benefit of the new option is speed. "When you're
in a queue and have five people ahead of you and 15 people behind
you, you probably want to move pretty quickly," he says. "If you've
got a PIN, it will add ... speed."
Incrementally, it may not sound like much for customers to wait
for a printed receipt then sign and return that receipt but it adds
up, says Andrew Woodward, spokesman for Visa International. "They
say it'll speed up things at the checkout by eight seconds or
something like that."
The upgrade will affect more than 20 million cards and 600,000
point-of-sale terminals across the country.
The other benefit is financial security, says Steven Anderson of
the financial research company InfoChoice.
"From my point of view, it is a fantastic addition because it
will - without a doubt - reduce some fraud. In every country where
you have to have a PIN, fraud numbers have dropped dramatically,"
he says.
One reason for this is that signatures often go unchecked. At
restaurants, for example, customers typically sign a bill at a
table and return their credit card to their wallet without a waiter
ever having the opportunity to compare the signatures on the card
and receipt.
Another factor for increased security, says Frank Lopez, a
financial analyst at Cannex, comes down to the basic mechanics of
fraud: "It's easier to forge a signature than it is to guess a
PIN," he says.
Most credit cards come with a PIN, although Greig says many
people may have forgotten their security number or never even
realised they had one. He says these customers can contact the bank
that issued their card to get a new PIN. The exception to this is
Diners Card, which doesn't provide a PIN unless a customer
asks.
Woodward urges anyone who doesn't have or remember their PIN to
get a new number. "It's a good idea if Australians are travelling
internationally that they have a PIN on their card," he says,
particularly as vendors in Europe and the UK expect it.
The computer chips embedded in most European cards and some
newer credit cards in Australia represent the next level of
security, which Anderson believes will be ubiquitous here soon. The
June 4 roll-out for cards with magnetic stripes means consumers
will benefit immediately from PIN verification for purchases.
Anderson is confident it's only a first step towards more
sophisticated levels of security.
"They're warming everyone up to a complete changeover to [cards
with a] chip and PIN," he predicts. Anderson, who was involved when
Barclays Bank in Britain moved to credit cards with chips, believes
the shift will occur in the next three or four years. The reason is
simple: it is harder to steal data from a chip than from a magnetic
stripe.
"It's demonstrated to reduce fraud," he says. "I've never had
one of my cards fraudulently used but I know plenty of people who
have.
"And the inconvenience it causes is unimaginable. It's in
everyone's best interest that fraud is reduced, and fraud is
massive."