Alessi kitchenware has certainly stood the test of time but what
about a Frank Schreiner Stiletto lounge chair, the one based on a
shopping cart?
Perhaps the most challenging of all '80s design is the style
that comes under the name Memphis. Produced by a group of designers
in Milan - the name apparently comes from the 1966 Bob Dylan song
Stuck Inside Of Mobile With The Memphis Blues Again, which happened
to be playing when they had their first meeting - Memphis was the
style sensation of the early '80s.
The spiritual leader of the group was Ettore Sottsass, a veteran
who had designed the Elea 9003 computer in 1958. Younger designers
such as Michele De Lucchi, Nathalie du Pasquier and George Sowden
were also involved, while several others were aligned with Memphis
by choice or otherwise. The movement was widely copied, especially
in Japan.
Memphis emerged with a bang in 1981 and had a brief but
spectacular life before being dismissed by consumers as too
impractical for everyday living. Some items were imported here by
Artes Studio and I can dimly recall a few homes - particularly
warehouse apartments - being given the full Memphis makeover,
complete with obligatory blue neon lighting. It was a challenge to
spend more than an hour in these environments.
It's said that Esprit fashion stores in some Australian cities
were also given the Memphis treatment but that experiment was also
brief. Today, the most lasting memory of Memphis is that it was
featured in Miami Vice.
The resurgence of Memphis on the secondary market is yet to
happen but it is considered a very important movement by design
historians.
The work features prominently in the book 80s Style (Thames and
Hudson, 1990) by Karl Michael Armer and Albrecht Bangert. The
foreword is written by Ettore Sottsass in the form of an open
letter to all future designers. Few must have read it because his
philosophy has been largely ignored since.
As well as furniture, Memphis design also produced glassware,
lighting, ceramics, rugs and textiles. Nathalie du Pasquier
produced some spectacular carpets for Palmisano Edizioni Tessili
and a range of silk fabric for Esprit USA, which deserves to be
collected if not actually used in your home. Subtlety was never a
Memphis trademark. In 1988, Sottsass designed a wonderful telephone
for Enorme of Italy - it is rightly regarded as a design
classic.
Eighties design is a relatively undiscovered market and includes
once-commonplace items such as the Sony Walkman and Swatch watches.
These are readily available in op shops or were a few years ago.
Their current absence from the junk shelf probably means they are
being collected seriously.
Memphis could also be the hot new collectable - this has been
predicted for the past 10 years - and the current Shapiro selling
exhibition of Greg Fernley's collection from Brisbane (see box)
could provide a litmus test. Fernley says the prices are roughly
equivalent to the sums he paid in the '80s. Memphis was never
cheap, especially when the items had to be imported. Few Australian
retailers bothered stocking genuine Memphis - Artes Studios was one
of the exceptions.
At the Shapiro selling exhibition, the Beverly sideboard (one of
three pieces not supplied by Fernley) is the most expensive single
item, valued at $18,000. Not cheap but not expensive either for
what is considered by many as a 20th-century design icon.
My collection
Now retired, Greg Fernley was a Brisbane high-school art teacher
who began collecting Memphis design in the 1980s, when it was first
produced.
"It was like a revelation," he says of the then brave new
style.
Fernley had previously collected art deco. He became aware of
Memphis through design magazines but, as he says, not much Memphis
was being imported to Brisbane in the Bjelke-Petersen era.
His first purchase was the Diva mirror by Ettore Sottsass. Since
then he has acquired more than 70 pieces, some imported at great
expense. His is the largest collection of Memphis in Australia,
according to auctioneer Andrew Shapiro.
Fernley can neither confirm nor deny the claim because he's
never met another Australian collector. "It's been a very solitary
pursuit," he says.
In his retirement Fernley is selling just about everything
except for some practical kitchenware and admits it will be quite a
relief to pass it on to other collectors.
"No, I'm not collecting anything new. No more collecting for
me."
$1800
The Tahiti table lamp was one of the first examples of Memphis
design, manufactured in 1981.
$4500
The 1985 Memphis ivory pedestal features the mix of contrasting
patterns that became a symbol of the design style.
$18,500
This Beverly Sideboard by Ettore Sottsass was featured at the
2002 Memphis Retrospective at the Design Museum in London. Note the
blue light, a Memphis trademark.